Google Analytic


Google Analytic Live Project Training in Varanasi


Course Detail
  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals?
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Measuring performance of marketing campaigns via Google analytics
  • What is link tagging
  • How to set up link tagging
  • Taking corrective actions if required