Social Media Marketing


Social Media Marketing Live Project in Varanasi


Course Detail
  • What is social media?
  • Understanding the existing Social Media paradigms & psychology
  • Forms of Internet marketing
  • Facebook marketing
    • Understanding Facebook marketing
    • Practical session 1
      • Creating Facebook page
      • Uploading contacts for invitation
      • Exercise on fan page wall posting
    • Increasing fans on fan page
    • How to do marketing on fan page (with examples)
    • Fan engagement
    • Important apps to do fan page marketing
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Understanding facebook best practices
    • Understanding edgerank and art of engagement
    • Practical Session 2
      • Creating Facebook advertising campaign
      • Targeting in ad campaign
      • Payment module- CPC vs CPM vs CPA
      • Setting up conversion tracking
      • Using power editor tool for adv.
      • Advance Facebook advertising using tools like Qwaya
  • LinkedIn Marketing
    • What is linkedin
    • Understanding Linkedin
    • Company profile vs indivisual profile
    • Understanding linkedin groups
    • How to do marketing on linkedin groups
    • linkedin advertising & it best practices
    • Increasing ROI form linkedin ads
    • linkedin publishing
    • Comapany pages
    • Adv on linkedin
    • Display vs Text
  • Twitter Marketing
    • Understanding Twitter
    • Tools to listen & measure influence on Twitter:TweetDeck,Klout,PeerIndex
    • How to do marketing on Twitter
    • Black hat techniques of Twitter Marketing
    • Advertising on Twitter
    • Creating compaigns
    • Types of ads
    • Twitter Cards
  • Video Marketing
    • Understanding Video Campaign
    • Creating 1st Video Campaign
    • Importance of video marketing
    • Benefits of video marketing
    • Uploading videoes on videoes marketing websites
    • Using YouTube for buisness
    • Developing YouTube Video marketing strategy
    • Bringing visitors from YouTube to Your website
    • Creating Video ADgroups
    • Targeting Options
    • Understanding Bid Strategy